Here’s why Google reviews are so important to us at kwELITE.
In today’s digital world, Google reviews have become essential for all types of businesses. According to a recent study, 88% of consumers consult reviews to determine the quality of a business, and 72% say positive reviews instill trust in a business.
The Yellow Pages are now a relic of the past, and the best way to get business (aside from direct referrals from family and friends) is by having strong, positive reviews on Google.
There are so many reasons why these reviews are such a great way to grow your business. This article from kwELITE covers five, but there are three that stick out to me in particular:
1. It’s free marketing. The more four- and five-star reviews you have, the more likely you’ll end up as a search result when someone is looking for a business like yours in the area. One glowing review has the power to bring you dozens of new customers.
2. It builds credibility. Positive reviews from real customers are a much easier way to build trust than targeted marketing or advertising campaigns.
3. Negative reviews are OK. How you deal with them is what’s most important. Owning up to mistakes and fixing problems can go a long way to establish even more trust and credibility.
If you’ve had a positive experience working with our team in the past, we’d love to hear about your experience in a Google review. You can do so here if you’d like!
If you have any other real estate-related questions for us, don’t hesitate to reach out via phone or email. We look forward to hearing from you.